Transforming Stakeholder Engagement through Comprehensive Survey Design

• Luke Redding | Manager Workforce Insights & Operations | WellSpan Health, York PA
• Joy Houck Jones | VP Organizational Development & Chief Learning Officer | WellSpan Health, York PA

WellSpan’s innovative approach to survey design has significantly boosted stakeholder engagement and data usage. Attend this session to learn how the WellSpan team achieved success by involving key stakeholders from the beginning and conducting iterative design sessions to carefully select survey items that aligned with organizational goals and targeted audiences. Clear standards were established for implementation, benchmarking, reporting, and post-survey action planning, resulting in an inclusive survey that addressed nursing excellence, resilience, safety, and engagement—effectively reducing the need for additional surveys. In the post-survey phase, WellSpan formed an interdisciplinary team to support leaders in engagement and improvement planning. Resources were developed based on team engagement data, emphasizing the importance of involving team members in the improvement planning process. Tailored support was provided based on Engagement and Leader Index scores, including specialized training courses on enhancing engagement, communication, coaching, and feedback. These efforts culminated in many stakeholders participating in the Employee Experience Excellence Program, solidifying WellSpan’s commitment to transforming the experiences of team members.