Engaging Patients as Consumers: Using Commercial Best Practices & Advanced Technologies

• Ben Wolfe | Director, Digital Transformation | Rush University Medical Center
• Phil Shaw | Director, Patient Experience | Rush University Medical Center

Rush is committed to transforming the healthcare experience using the power of digital technologies and innovative operating models. Learn how we are utilizing digital personalization and engagement techniques to understand consumers’ needs and expectations for their healthcare experience, design new, innovative service offerings to meet and exceed those expectations and collect real-time, micro-feedback that drives real-time customer service and service recovery interventions to keep patients satisfied, engaged, and healthy.