hx AGENDA
Conference Agenda
This year’s highly anticipated conference centers around understanding the full story of your audiences by fusing the cutting-edge capabilities, data, and technologies transforming healthcare.
Tuesday, February 4th
11:45 am–12:45 pm - Breakout Sessions
Patient Experience
Empowering Customer Voices: Transforming Healthcare Through the Patient Family Advisory Council
Empowering Customer Voices: Transforming Healthcare Through the Patient Family Advisory Council
Breakout Sessions- Seth Kaplan, MPH | Director of Marketing and Customer Engagment | HonorHealth
- Cammy Sanders | Business Operations Manager | HonorHealth
- Melissa Price, BHA | Consumer Research Specialist | HonorHealth
HonorHealth’s explores an innovative approach to integrating customer voices into decision-making processes through its Digital Patient Family Advisory Council (PFAC) in this engaging session. The Digital PFAC serves as a dynamic research panel comprising patients, physicians, employees, and their families, placing stakeholder perspectives at the forefront of organizational improvements. By partnering with Press Ganey and utilizing the HX suite of products, HonorHealth has established ongoing dialogues between providers and patients. Tools such as digital surveys offer real-time feedback, while interactive focus groups and digital diaries enable patients to share detailed experiences. This data-driven methodology has provided HonorHealth with actionable insights to enhance clinical outcomes, increase patient satisfaction, and refine the delivery of care. Participants will gain an understanding of how these patient engagement strategies lead to more responsive and effective healthcare aligned with patient needs and preferences. The session is particularly valuable for healthcare executives, patient experience leaders, marketing professionals, and others interested in improving patient engagement and outcomes.
HX25 Main Conference
Seth Kaplan, MPH
Director of Marketing and Customer Engagment
HonorHealth
Cammy Sanders
Business Operations Manager
HonorHealth
Melissa Price, BHA
Consumer Research Specialist
HonorHealth
Seth Kaplan, MPH
Director of Marketing and Customer Engagment
HonorHealth
Seth Kaplan is a seasoned healthcare leader dedicated to enhancing patient experiences and outcomes. With over 15 years of industry experience, Seth has led innovative strategies focused on operational excellence, strategic planning, and patient-centered care. As a key leader at HonorHealth, he has been instrumental in transforming healthcare delivery, ensuring the organization remains at the cutting edge of medical advancements while prioritizing compassionate care. Seth’s expertise includes strategic marketing, brand management, and patient engagement, with a proven track record of initiatives that boost brand awareness, patient loyalty, and satisfaction. His collaborative approach has driven organizational growth and efficiency. A recognized thought leader, Seth is frequently sought for his insights on healthcare innovation and patient experience strategies. He is committed to leveraging technology and data to create more personalized healthcare solutions. Holding an MPH from UCLA, Seth has earned numerous accolades for his contributions to the healthcare industry. He is passionate about continuous improvement in healthcare and looks forward to sharing his insights at this conference.
Cammy Sanders
Business Operations Manager
HonorHealth
Melissa Price, BHA
Consumer Research Specialist
HonorHealth
I’m a dedicated healthcare professional with a passion for putting patients first. My experience in marketing, patient advocacy, and healthcare operations has equipped me with the skills to create seamless and empathetic patient experiences. I’m committed to empowering healthcare teams to deliver exceptional care and build lasting relationships with patients.