hx AGENDA
Conference Agenda
This year’s highly anticipated conference centers around understanding the full story of your audiences by fusing the cutting-edge capabilities, data, and technologies transforming healthcare.
Tuesday, February 4th
11:45 am–12:45 pm - Breakout Sessions
Building Brand Loyalty: The Intersection of Technology and Human Touch
Building Brand Loyalty: The Intersection of Technology and Human Touch
Breakout Sessions- Camille Haycock, MS, APN, NEA-BC | SVP, Patient Experience | CommonSpirit Health
- Jennifer Bollinger | SVP, Chief Consumer and Brand Officer | Sutter Health
- Sunni Barnes, PhD | VP Patient Experience & Quality/ Survey Operations | Baylor Scott & White
- Heather Geisler | EVP, Chief Brand & Experience Officer | Henry Ford Health System
- Thomas H. Lee, MD | Chief Medical Officer | Press Ganey
Learn how to create a strong brand identity and foster patient loyalty in the digital age. Moderated by Press Ganey’s Chief Medical Officer, Tom Lee, this panel will discuss the importance of combining technology with personalized care to deliver exceptional patient experiences. This session will provide practical strategies for leveraging technology to build brand loyalty and enhance the human touch in healthcare.
Executive Leadership Conference
Camille Haycock, MS, APN, NEA-BC
SVP, Patient Experience
CommonSpirit Health
Jennifer Bollinger
SVP, Chief Consumer and Brand Officer
Sutter Health
Sunni Barnes, PhD
VP Patient Experience & Quality/ Survey Operations
Baylor Scott & White
Heather Geisler
EVP, Chief Brand & Experience Officer
Henry Ford Health System
Thomas H. Lee, MD
Chief Medical Officer
Press Ganey
Camille Haycock, MS, APN, NEA-BC
SVP, Patient Experience
CommonSpirit Health
Jennifer Bollinger
SVP, Chief Consumer and Brand Officer
Sutter Health
Sunni Barnes, PhD
VP Patient Experience & Quality/ Survey Operations
Baylor Scott & White
Heather Geisler
EVP, Chief Brand & Experience Officer
Henry Ford Health System
Heather Geisler was appointed Executive Vice President & Chief Brand & Experience Officer in 2020. She provides leadership for brand strategy and consumer experience by bringing global brand builder expertise to this role. A gifted strategist and transformative leader, her skill and passion for consumer engagement position Henry Ford Health to make an even greater impact on the communities it serves through a unified mission, unparalleled customer experience, and the innovative care for which Henry Ford is known.
Previously, Heather was senior vice president of global brands for Hyatt Hotels Corp., where she served as senior vice president of Global Brands. She was responsible for leading global marketing, positioning and growth of Hyatt’s full and select service brands portfolio, and led the development and execution of cross-functional strategies to drive revenue, and targeted creative campaigns focused on engagement.
In 2018, Hospitality Management Magazine named her among its “30 Most Influential Women in Hospitality.” Prior to Hyatt, she was vice president of Brand Marketing at MSNBC, where she led the development of the TV cable channel’s brand positioning and growth strategy, including creating integrated consumer brand experience programs and award-winning advertising campaigns. She also guided the development and promotion of the network’s corporate social responsibility initiatives and sponsorships. She’s also served nonprofit and corporate clients at New York City marketing and advertising agency SS+K, including leading its efforts in support of initiatives by former first lady Michelle Obama. Heather is a graduate of the University of Iowa and completed the Punch Sulzberger Fellowship Program at Columbia University’s Graduate School of Journalism.
Thomas H. Lee, MD
Chief Medical Officer
Press Ganey