hx AGENDA
Conference Agenda
This year’s highly anticipated conference centers around understanding the full story of your audiences by fusing the cutting-edge capabilities, data, and technologies transforming healthcare.
Wednesday, February 5th
09:45 am–10:45 am - Breakout Sessions
Consumer Experience
Leveraging Your Online Reputation to Drive Marketing Initiatives
Leveraging Your Online Reputation to Drive Marketing Initiatives
Breakout Sessions- Jill Lupinetti, MPH | Supervisor, Online Reputation Management | Universal Health Services, Inc.
In this session, Universal Health Services, Inc. will share how they leverage the Press Ganey Consumerism Platform to drive corporate marketing initiatives. This includes using the platform to gain robust online feedback, which is used to create patient testimonials for digital and print marketing as well as social media content. In addition to gaining robust feedback, Universal Health Services, Inc. will share how they engage with their consumers and hospital marketing teams through review responses and real-time review alerts. While online reviews are visible in raw form on online review sites, creating patient testimonials allows Universal Health Services, Inc. to control their marketing narrative rather than rely on a one-dimensional online review. In addition to improving their online reputation, Universal Health Services, Inc. will share examples of how they leverage online reviews to promote new service lines, increase community and social media engagement, as well as employee engagement and new hire recruitment.
HX25 Main Conference
Jill Lupinetti, MPH
Supervisor, Online Reputation Management
Universal Health Services, Inc.
Jill Lupinetti, MPH
Supervisor, Online Reputation Management
Universal Health Services, Inc.
Jill Lupinetti joined UHS, Inc., in June 2021 and currently leads the Online Reputation Management Team. For five years prior to joining UHS, Inc., she served as a Patient Experience Advisor at Press Ganey. Jill has nearly 30 years of diverse healthcare experience in a multitude of settings, including health informatics, clinical quality improvement, health services research, population health, patient experience, and healthcare consumerism. Jill holds a Bachelor’s degree in Health Information Management from Gwynedd Mercy University as well as a Master’s of Public Health from Walden University. Jill is a proud resident of Delaware County, Pennsylvania.